The Apple AirTag is a really easy way to keep track of your stuff. Attach one to your keys, slip another in your backpack.

• Bluetooth for proximity finding
• Apple-designed U1 chip for Ultra Wideband and Precision Finding
• NFC tap for Lost Mode
• Built-in speaker
• Accelerometer sensor
• Water-resistant
• Long-life battery

Ping it, find it

Misplacing something like your wallet doesn’t have to be a big deal when it has AirTag attached. You can play a sound on the built-in speaker by going to the new Items tab in the Find My app or say “Hey Siri, find my wallet”. If it’s hiding nearby – like under the couch or in the next room – just follow the sound and your search is over.

Precision finding

If your AirTag is nearby, your iPhone can lead you straight to it with Precision Finding. You’ll see the distance to your AirTag and the direction to head in – all thanks to Ultra Wideband technology.

Lost mode makes finding things even easier

Just like your other Apple devices, AirTag can be put into Lost Mode. Then, when it’s detected by a device in the network, you’ll automatically get a notification. You can also set it so someone can get your contact info by tapping your AirTag with an NFC-capable smartphone – that’s the same technology that lets people pay for things with their phones.

Designed to discourage unwanted tracking

If someone else’s AirTag finds its way into your stuff, your iPhone will notice it’s travelling with you and send you an alert. After a while, if you still haven’t found it, the AirTag will start playing a sound to let you know it’s there.

Beautifully simple

A one-tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track and you’re good to go.

Privacy is built in

Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.